18.7 Million: Early Figures From NCAA Women’s Title Game Make It Most-Watched Hoops Game In 5 Years
April 8, 2024 3:38PM AKDT
Texas players defend as North Carolina State players pass the ball during the second half of an Elite Eight college basketball game in the women's NCAA Tournament, Sunday, March 31, 2024, in Portland, Ore. North Carolina State won 76-66. (AP Photo/Tim Booth)
BRISTOL, Conn. (AP) — South Carolina’s victory over Caitlin Clark and Iowa in Sunday’s women’s NCAA championship game had a preliminary audience average of 18.7 million on ABC and ESPN.
The only sporting events in the United States to draw a bigger TV audience since 2019 have been football, the World Cup and the Olympics.
The audience numbers are expected to increase when Nielsen releases its final numbers on Tuesday.
Nielsen says the audience peaked at 24 million.
It’s the most-watched basketball game since 2019, when the men’s NCAA title game between Virginia and Texas Tech averaged 19.6 million on CBS.
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